Book: Mad Cows and Mothers’ Milk

Communicating the nature and consequences of environmental and health risks is one of the most problematic areas of public policy in western democracies. Given the perceived risks associated with the food we eat, chemicals in the environment, and modern technologies, consumers need clear and timely explanations of the nature of those risks – but rarely get them. Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. The Second Edition is a republication of original edition plus three new chapters.

Author: William Leiss 
Publisher: McGill-Queen’s University Press (December 2004) 
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Preface to the Second Edition
Part Three: New Perils for Risk Managers

Chapter 10:
Two Stinking Cows: The Mismanagement of BSE Risk in North America,
by William Leiss (pp. 229-61)

Chapter 11:
A Night at the Climate Casino: Canada and the Kyoto Quagmire,
by Stephen Hill & William Leiss (pp. 262-95)

Chapter 12:
Life in the Fast Lane: An Introduction to Genomics Risks,
by Michael Tyshenko & William Leiss (pp. 296-340)

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