Tag Archives: communication

“Ten Rules of Good Risk Communication”

Ten Rules Do not use invidious comparisons between your views and anyone else’s. Avoid either explicit or implicit ‘fights’ with those holding opposing views. Maintain a tone of sweet reasonableness throughout any document. Admit that there is some risk (where … Continue reading

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Book: Social Communication in Advertising

Author: William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill 
Publisher: Routledge () 
Buy this book from Amazon or Chapters. This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary … Continue reading

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